I have been around a while and remember going to the original trade shows when it was necessary to get your products and services sold! They were all must-attend events. When we used to take the hot stones and the herbal balls they sold out! Then we would return to the office and ship out back orders. We were featured in LNE & Spa magazine because of the lines of people checking out the new herbal treatment from Thailand. We also made the cover of Massage magazine as the “hottest” new treatment. Those were the days. When i moved to Dallas I worked at DERMASCOPE magazine with Mr. & Mrs. Strunk attended the ICES trade shows. They were sponsored by Dermascope and Les Nouvelles & Esthetiques & Spa magazine. Now that they have separated, things have changed. That is why i am so excited to get back into the spa business and make things “pop” online!
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We write content and blogs for your Spa which is high ranking and very engaging which brings your brand to attention.
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As a key contributor at LeadCroc, a Google Certified Partner agency, I focused on expanding the client ecosystem by acquiring new spas, spa product lines, affiliates, and industry associations. I play a central role in managing and maintaining long-term relationships between the agency and its clients, ensuring high levels of satisfaction and retention. My efforts were instrumental in scaling the agency’s reach and establishing LeadCroc as a dominant force within the luxury wellness and medical spa sectors.
On the creative and strategic side, I developed specialized SEO content for spas and med spas, optimizing every blog post and web page to achieve peak search engine rankings. Beyond the core agency work, I assisted in the content strategy for LeadCroc’s side venture, The Men Pen. By crafting compelling materials and targeted messaging, I helped drive the brand to over $1.4 million in sales within just nine months of its launch, demonstrating a proven ability to turn content into significant revenue.
In a fast-paced healthcare environment, I directed comprehensive sales and marketing strategies across multiple clinics to accelerate revenue growth and elevate brand awareness. By integrating research and CRM analytics, I developed scalable pipeline strategies and optimized lead generation. My focus on data-driven decision-making allowed for continuous improvement in campaign management, ensuring that all marketing efforts were aligned with high-level business development objectives and consultative sales practices.
To further impact the bottom line, I led cross-functional teams in executing high-impact events that produced measurable ROI. I was responsible for designing specialized marketing materials and refining messaging to meet the unique demands of healthcare marketing. Using a combination of MS Office and advanced CRM platforms, I streamlined reporting and communication, fostering a collaborative culture that successfully bridged the gap between innovative marketing tactics and tangible sales results.
I specialized in compiling and analyzing comprehensive end-of-month reports on key performance indicators (KPIs) to evaluate campaign success and measure ROI. By delivering these data-driven insights to executive leadership, I helped shape high-level strategies and informed future investment decisions. Additionally, I worked directly with the executive team to launch critical digital infrastructure, including company websites, sign-up portals, and mobile applications, which significantly enhanced public access to concierge services.
On the execution side, I managed multi-platform digital marketing campaigns across Google Ads, Facebook, LinkedIn, and Nextdoor to drive public interest and support promotional events. I also designed and deployed targeted email and SMS campaigns to communicate promotions and essential information to a broad customer base. These efforts ensured a cohesive digital presence that effectively nurtured leads and maintained high levels of engagement across all communication channels.
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Upon my arrival to Dallas, Texas early last year I heard that spas are more…
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